Social Value

It reads "if you have more than you need, build a bigger table, not a higher wall". This weekend when I walked past it though it got me thinking not about the sentiment that it holds, but how our department impacts on things.

We sell ourselves on being part of the Ambulance Service and how we reinvest all profits back into front line ambulances, NHS innovations, addressing health inequalities etc but what IS the actual impact. How do we know what difference we're having? I know we are having one as we're successful, generating a decent return for the trust and generally getting praise but how do we actually have an impact? Essentially, what is our SOCIAL VALUE?

Social value is all about the long-term, positive impact that organisations or activities have on society, going beyond just financial or economic outcomes. It’s about making a real difference to communities, the environment, and people’s well-being. Social value can be measured in many ways, from improvements in health and education to promoting sustainability, equality, and social cohesion. When we talk about social value in the context of public sector procurement or corporate social responsibility (CSR), it’s often about how businesses and organisations align their activities with broader societal goals. This could mean tackling inequality, creating local job opportunities, or supporting initiatives that benefit communities. The ultimate aim is to leave a lasting, positive mark on people and places, contributing to the greater good of society.

We're the NHS though so surely everything we do is about Social Value? It is...and here's just a few of the ways we impact with our re-investment:

- At the heart of the Ambulance Service is its life-saving work. Whether it’s responding to an accident, medical emergency, or a natural disaster, we are there when people need them most. Quick responses, skilled paramedics, and the right care at the right time can mean the difference between life and death. It’s all about improving health outcomes and giving patients the best chance at recovery.

- The Ambulance Service doesn’t just respond to emergencies – we’re also deeply involved in health initiatives that help improve community well-being. Think CPR training, raising awareness about health issues, and even participating in campaigns that encourage healthier lifestyles. By educating the public and providing essential health resources, we play a key role in creating a healthier society overall.

- When the Ambulance Service steps in to handle emergencies, it helps take the pressure off hospitals and emergency departments. By transporting patients to the right care settings, we ensure that hospitals can focus on the most critical cases. This helps the whole healthcare system run more smoothly, ensuring that everyone gets the care they need – faster and more efficiently.

- Ambulance teams are a familiar and trusted presence in many local communities. Their role goes beyond just medical emergencies; they often support people through stressful, vulnerable moments, helping to build trust and a sense of security. This fosters a stronger sense of social cohesion, as the Ambulance Service becomes an integral part of the community fabric, supporting people when they need it most.

- The Ambulance Service is all about improving its workforce. From emergency medical care to mental health support, paramedics and other staff members receive ongoing training to ensure they’re always improving their skills. This not only leads to better care for patients but also creates career development opportunities within local communities, building a highly skilled workforce that’s ready to tackle whatever comes their way.

- The Ambulance Service has a strong focus on supporting vulnerable groups, including the elderly, those with disabilities, and people dealing with mental health crises. Beyond emergency care, they also offer non-urgent transport services and work alongside social services to ensure everyone has access to the support they need. This makes healthcare more accessible and inclusive for those who might otherwise be left behind.

- The Ambulance Service is getting greener. Many services are working to reduce their environmental impact by using energy-efficient vehicles, cutting down on waste, and adopting Eco-friendly practices in their operations. These sustainability efforts help lessen the overall environmental footprint of healthcare services and contribute to a healthier planet for future generations.

With all these in mind, CallEEAST, through it's support of The Ambulance Service, isn’t just about healthcare; it’s also about giving back to the community.